Here are pithy principles to guide questionnaire design:
Complexity begets ambiguity,
Keep it simple,
One thing at a time.
Little words work best,
Two lines are too many,
Long is wrong,
When in doubt, leave it out.
Replication cures uncertainty,
One good question deserves another,
The best questions add up.
Reasons for asking aren't reasons for answering,
Answers ask questions,
Purpose dictates analysis,
Analysis dictates design.
DON'T equivocate, apologize or condescend,
DO invite, involve and intrigue.
Pilot before you buy it.
Benjamin D. Wright
Aphorisms for a questionnaire. Wright BD. Rasch Measurement Transactions 1993 7:3 p.314
Aphorisms for a questionnaire. Wright BD. Rasch Measurement Transactions, 1993, 7:3 p.314
|Rasch Measurement Transactions (free, online)||Rasch Measurement research papers (free, online)||Probabilistic Models for Some Intelligence and Attainment Tests, Georg Rasch||Applying the Rasch Model 3rd. Ed., Bond & Fox||Best Test Design, Wright & Stone|
|Rating Scale Analysis, Wright & Masters||Introduction to Rasch Measurement, E. Smith & R. Smith||Introduction to Many-Facet Rasch Measurement, Thomas Eckes||Invariant Measurement: Using Rasch Models in the Social, Behavioral, and Health Sciences, George Engelhard, Jr.||Statistical Analyses for Language Testers, Rita Green|
|Rasch Models: Foundations, Recent Developments, and Applications, Fischer & Molenaar||Journal of Applied Measurement||Rasch models for measurement, David Andrich||Constructing Measures, Mark Wilson||Rasch Analysis in the Human Sciences, Boone, Stave, Yale|
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